HBO Deleted This Euphoria Scene and Sydney Sweeney Is Still Trending for Everything Else. A dog costume. A diaper. A deleted trailer. A new boyfriend. Denim ads.
Sydney Sweeney isn’t just having a “week.” She kind of lives in this state where everything is happening around her all at once. Every role, every headline, every campaign, every rumour somehow circles back to her. At this point, it’s less what is she doing now and more what isn’t she in the middle of? You almost have to wonder what it’s like to be Sydney Sweeney for a day. Just one day. Exhausting? Probably. Entertaining? Definitely.
Let’s start with Euphoria.
Season 3 dropped April 12, and within days, HBO quietly deleted one of its own trailers. The reason? A scene featuring Sweeney’s character Cassie in a diaper, with a pacifier, styled in a baby-like way. The reupload blurred it out.
That’s not a small edit. That’s a “maybe we pushed this too far” moment.
The Scenes Everyone Is Talking About
The backlash didn’t come from nowhere.
In the premiere, Cassie is deep in a storyline where she’s trying to fund a lifestyle she can’t afford. That includes filming content for Nate. One scene has her in a dog costume, being led on a leash. Another is the now-infamous baby scene.
Online reactions were… intense.
Some viewers called it disturbing. Others went further, describing her arc as a “humiliation ritual.” Reddit threads are fully spiraling, with people questioning Sam Levinson’s intentions.
And yet, there’s another side.
Some fans are pointing out the obvious. Cassie is not meant to be comfortable to watch. She’s meant to unravel. That’s the role.
Sweeney herself didn’t exactly shut it down either. At the LA premiere, she said returning to set felt “comforting” and like “going home.” Which… could mean a lot of things.
“At this point Cassie’s arc just seems like a humiliation ritual for Sydney Sweeney. — Reddit”
And Then There’s the Off-Screen Drama
Because it wouldn’t be Euphoria without a little real-life tension.
Reports about tension between Sweeney and Zendaya are still very much in the alleged category, but they’re not going away either. Insiders claim the two have been keeping their distance on set and even avoided each other at the Season 3 premiere.
The supposed friction is being linked to Sweeney’s alleged flirtation with Tom Holland during a past set visit, along with whispers about differing personal views.
Nothing confirmed. But the fact they didn’t pose together at the premiere didn’t help the rumors.
READ: Euphoria Season 3: Where the Cast Is Now and How You Can Watch
Meanwhile… Her Personal Life Is Also Headline News
Outside the show, Sweeney quietly ended her long-term engagement to Jonathan Davino in 2025. That chapter closed.
Now? She’s reportedly dating Scooter Braun.
Yes. That Scooter Braun.
For anyone who somehow missed it, he’s been one of the most controversial figures in the music industry over the last decade. In 2019, his company acquired Big Machine Label Group, which gave him control over Taylor Swift’s first six albums. Swift publicly pushed back, saying she wasn’t given a fair chance to buy her masters and calling Braun a “manipulative bully.” He later sold those masters in 2020, reportedly making a significant profit.
So yes, Sweeney dating him? People are going to talk.
A lot.
And Yes, the Denim Ads Are Back
Somehow, in the middle of all this, she’s also fronting another campaign with American Eagle.
If you remember the last one, you already know it sparked its own level of discourse. This one? Same energy. She looks great. People are debating anyway.
So What’s Actually Going On Here?
Here’s the honest answer.
All of it.
Sydney Sweeney is being criticized, defended, cast, photographed, and talked about all at the same time. That’s not chaos. That’s relevance.
You don’t have to like every creative choice. You don’t have to agree with every storyline.
But the fact that everyone is watching, reacting, and arguing?
That’s the point.
And right now, whether people are rooting for her or side-eyeing the whole situation… they’re definitely not looking away.
